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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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Disney said it was unlikely to enter into any "broad, sweeping partnerships" with internet portals such as Google or Yahoo as it builds its internet business.
"Our opportunities are pretty significant without them," said Robert Iger, the company's chief executive, citing its strong brands and its advertising network.
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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MTVN Advances Strategy Of Super-Serving Audiences Across Every Platform; Acquisition Will Expand Online Portfolio With Casual Gaming And Video Sites
New York, NY, and San Francisco, Calif.-Aug. 9, 2006-MTV Networks (MTVN), a division of Viacom, Inc. (NYSE: VIA, VIA.B), today announced a definitive agreement to acquire Atom Entertainment, Inc., a portfolio of four leading online destinations for casual games, short films and video, for $200 million. Acquiring Atom Entertainment advances the company-s multiplatform strategy of building an engaging universe of music, gaming, entertainment, news and interactivity for targeted audiences...
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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Espoo, Finland / Seattle, USA - Nokia (NYSE: NOK) and Loudeye Corp. (Nasdaq: LOUD) today announced that they have signed an agreement for Nokia to acquire Loudeye for approximately USD 60 million. Loudeye is a global leader of digital music platforms and digital media distribution services. Under the terms of the agreement, Loudeye stockholders will receive USD 4.50 per share in cash for each share of Loudeye common stock. By acquiring Loudeye, Nokia can offer consumers a comprehensive mobile music experience, including devices, applications and the ability to purchase digital music... |
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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A report published on August 8, 2006 claims to reveal pervasive reproducible problems in the way third-party click fraud auditing firms gather and report their data according to Google. Google claims that auditing firms overestimate the number of clicks that occur within an advertiser-s account.
Google claims that the commonly used approximately 14% click fraud rate could not possibly be realistic and is troubled by it. Of course they are. And so is every other pay-per-click provider worth a scrap across the globe... |
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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snap2eyes Announces License Deal with eGames to Create Customizable Advergame Templates
snap2eyes today announced its license agreement with eGames, which provides game content for customizable advergame templates to be produced by snap2eyes. Ads created from such advergame templates offer online advertisers memorable branding opportunities with captivating interactivity, and can be viewed and played in-page (on the publisher-s web page) or on the advertiser-s specially designed campaign web page. snap2eyes plans to price its advergame templates inexpensively so that small to medium-sized businesses can also exploit the full potential of interactive rich media and game-based marketing...
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