Pros

Cons

• Growing rapidly
• Generally much lower bids than Overture.com
• Very simple-to-follow advertiser interface
• Major distribution through: CNET's Search.com, Excite.com, Webcrawler, MetaCrawler, DogPile.com, and Microsoft Internet Explorer Autosearch.
• High click to sales ratio
• Maximum exposure for minimum cost
• Well organized
• Great customer service department!!!
• "Search Term Suggestion Tool"
  Shows ranking of key term at time of bid placement
• A leader in fraud protection
• Suite of Tools to Automate Campaign Management - FindWhat.com AutoBid(TM), FindWhat.com AdAnalyzer(TM) and a Campaign Scheduler
• New "URL Masking" feature
• Publicly traded on NASDAQ: MIVA

• Up to a 3 day review for new keywords

Recommendation

"Highly Recommended!!!" - One of the "Top" pay per click solutions based on value per click, ease of advertiser usability, and, most importantly, their targeted traffic. Serving over 100 million searches a day through such affiliates as CNET's Search.com, Excite.com, Webcrawler, MetaCrawler, DogPile.com, and Microsoft Internet Explorer Autosearch.

MIVA (formerly FindWhat.com) now offers tools to help us manage our campaigns - CruiseControl -- a Suite of Tools to Automate Campaign Management. Tools included: MIVA (formerly FindWhat.com) AutoBid(TM) which automatically optimizes keyword bids; MIVA (formerly FindWhat.com) AdAnalyzer(TM), an analytical tool that gives advertisers the ability to monitor the actual return on investment (ROI) and a Campaign Scheduler, a tool that allows advertisers to schedule when campaigns will run.

MIVA (formerly FindWhat.com)'s bid prices will eventually rise to match Overture.com's, but currently their more accessible customer service department and ability to bid on a wider range of keywords combined with a high click-to-sales ratio makes them look like a "perfect" low cost way of driving targeted, qualified traffic to your Web site.

Want to list your site with MIVA (formerly FindWhat.com)?